You're Just 5 Easy Steps From Increasing Your Sales!



Step 1: Firm Quotes, No Surprises

Once we have discussed the details of your copywriting project, I will provide you with a firm quote that includes price, deliverables, and deadlines.

The quote always includes any required research, rewrites, redesigns, and travel. In other words, once we've agreed to terms, you are assured to get what you want, when you want it, and at the promised price.

No surprises. Just results.

Step 2: Getting to Know You

Before starting on the project, I make sure I understand each of the following:

• Your Company
• Your Product or Service
• Your Unique Selling Point
• Your Audience
• Your Message
• Your Objective
  
  

I will review whatever materials and information you provide, then ask questions to make sure that I understand exactly what you are looking for. I also do my own research on your industry and competitors to make sure I am up to speed on the current marketing approaches being used.

Step 3: Developing the Concept

Once I understand the key elements of the project, I will develop and present you with a concept or set of concepts.

Depending on the project, as part of the concept, I may include a rough design or work with your designer to create one. In most cases, having a visual aid makes it much easier to not only understand the concept, but also understand how practical it is in terms of getting the right images to support the copy. (Great concepts without great images are a great waste of time.)

By reviewing concepts up front, we avoid time-consuming overhauls later on. It's also a perfect opportunity for brainstorming with the person who understands your business best - you!

Step 4: Creating the Copy

Concept in hand, I go to work writing the copy. Before it ever sees the light of day on your desk, it will go through several rewrites and proofs on mine.

Depending on the scope of the project and the deliverables agreed to, I will provide one or more versions for you to review.

Step 5: Review and Revision

I try to deliver exactly what you want on the first go, but it doesn't always go that smoothly, which is why I never charge extra for revisions of the promised deliverables.

My business depends on your satisfaction. The job is not done until you have exactly what you need.

©2001 - 2008 Matthew Galgani. All Rights Reserved. All logos and copyrighted materials are the property of their respective owners.