"Matthew exceeded all my expectations. He interviewed me to understand what I needed, then delivered exactly what I was looking for. I highly recommend him."
- Cathy Greer, Director of Training
Advantage Training Systems, Inc.





sales letters

Industry: Fitness Clubs
Target: Curves for Women® club owners (women)
Task: Generate leads and subscriptions to client's advertising service
Notes: This letter was sent in a box with one training shoe, which explains the P.S. line at the end.
[ read the letter ]

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website content
Note: The copy on these sites may have changed since I wrote it.

Industry: Real Estate Training
Target: Realtors® who are not tech-savvy
Task: Generate requests for additional class information
[ view the website ]

 
Industry: Fitness Clubs
Target: Curves for Women® club owners (women)
Task: Generate leads and subscriptions to client's advertising service
Note: I also did the layout for this piece.
[ view the website ]

 
Industry: Software
Target: Computer users, particularly those whose hard drives have just crashed
Task: Generate sales of client's data recovery software
[ view the website ]

 
Industry: Entertainment
Target: Teens, Young Adults (M/F)
Task: Increase awareness of and interest in client's books, DVDs, and music properties
[ view the website ]

 
Industry: Factory Automation
Target: Design engineers, plant managers in a range of industries, including medical, automotive, semiconductor, packaging, and more
Task: Increase awareness of and interest in client's robotics
[ view the website ]

 
Industry: Venture Capital
Target: Entrepreneurs, Institutional Investors, Angel Investors
Task: Increase awareness of and interest in client's VC services
[ view the website ]

 
Industry: Job Placement/Executive Search
Target: Mid- to Senior-level executives currently unemployed or looking to switch jobs
Task: Generate sales of client's job search program
[ view the website ]

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direct marketing email

Industry: Jewelry
Target: Men & Women (28 - 55)
Task: Increase sales of client's jewelry to new customers
Subject Line: Here's the REAL reason the sky is blue...
Note: I also did the layout and graphic design for this piece.
[ view the email ]

 
Industry: Online Gaming
Target: Men (18 - 35)
Task: Convert current "free" players into paid "VIP" players
Subject Line: 4 Words You Never Want to Hear a Woman Say...
Note: I also did the layout and graphic design for this piece.
[ view the email ]

 
Industry: Online Gaming
Target: Men (and to a lesser degree women) (18 - 35)
Task: Get "dormant" players to come back and play again
Subject Line: Are you dead? Find out here!
Note: I also did the layout and graphic design for this piece.
[ view the email ]

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advertising

Industry: Car Stereos
Target: Teens, Young Men (16 - 28)
Task: Increase awareness of and interest in client's high-end mobile entertainment systems
[ view the ad ]

 
Industry: Car Stereos
Target: Teens, Young Men (16 - 28)
Task: Increase awareness of and interest in client's high-end mobile entertainment systems
[ view the ad ]

 
Industry: Security Dog Training
Target: High-income executives/celebrities
Task: Increase awareness of and interest in client's security dogs; generate leads via the website and phone calls
[ view the ad ]

 
Industry: Entertainment
Target: Teens, Young Adults (M/F)
Task: Generate interest in new series about a future where android girlfriends are as common as the real thing
[ view the ad ]

 
Industry: Entertainment
Target: Teens, Young Adults (M/F)
Task: Generate interest in new series about an awkward teen who finds his niche as a street racer
[ view the ad ]

 
Industry: Entertainment
Target: Teens, Young Adults (M/F)
Task: Generate interest in new series about a high school where the main course of study is martial arts
[ view the ad ]

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sales sheets & brochures

Industry: Factory Automation
Target: Design engineers, plant managers in a range of industries, including medical, automotive, semiconductor, packaging, and more
Task: Increase awareness of and interest in client's robotics
Notes: I also did the layout and graphic design for this piece.
[ view the brochure ]

 
Industry: Online Auctions Service
Target: Small to mid-sized manufacturers & wholesalers
Task: Sign up clients to upcoming auction assistance service
Notes: I also did the layout and graphic design for this piece.
[ view the sales sheet ]

 
Industry: Entertainment
Target: Network & cable TV programming executives
Task: Introduce new series and initiate sales meetings
[ view the sales sheet — front ]
[ view the sales sheet — back ]

 
Industry: Jewelry & Charity
Target: City of Hope volunteers
Task: Encourage the volunteers to use Jewels4Hope as a means for generating donations to City of Hope
Notes: I also did the layout for this piece.
[ view the brochure ]

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press releases

Industry: Entertainment
Target: TV, Radio, Print, & Online Media
Task: Introduce new book format and generate media coverage
[ read the press release ]

 
Industry: Factory Automation
Target: Automation & robotics trade magazine editors
Task: Announce release of new line of low-cost, high-performance robots
[ read the press release ]

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newsletters

Industry: Entertainment
Target: Distributors, Investors, Licensors
Task: Maintain and enhance interest in the company and products among its key business partners, as well as initiate new relationships
[ read the newsletter ]

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subscription cards

Industry: Entertainment
Target: Teens, Young Men & Women (13 - 29)
Task: Increase free subscriptions to entertainment magazine
[ view the subscription card ]

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©2001 - 2008 Matthew Galgani. All Rights Reserved. All logos and copyrighted materials are the property of their respective owners.